About intersections

“Words are just as much a part of a good user experience as effortless interactions and beautiful visuals”.

Ustwo’s Copy Guide introduction

Listening

Research, detective work and user testing.
In the early stages of any project, a healthy amount of market research and audience knowledge is an absolute pre-requisite.
Getting aligned on a purpose and a message helps achieve greater strategic clarity.
I typically will work best in environments where user needs are taken seriously, and there is a regular influx of qualitative feedback.

Translating

Diverse teams, same goal.
Cross-functional teams' daily task is to interact with a range of roles and keep a curious and open mind. For that, they need to be able to adapt their language, understand and offer context on the advancement of projects.
Teams who work best create a safe environment to open discussion and stay approachable. It is essential every member of the team feels empowered to give feedback, signal potential risks and offer alternatives/solutions.

An iterative process

You’d be surprised how counter-intuitive this still seems.
Trial and error goes by much more smoothly when you know your pace. Taking the time to make sure people like the concept, the design, the way the product works.
Internally, this allows breathing time to identify gaps and opportunities.

More about Content Strategy (largely from this article):


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